Breather

The cutest way to stay focused

Do you live in a constant state of excessive tabs? Well, say hello to Tabagotchi, your new digital pet who will grow and love you more the more focused and fewer tabs you have open.

My role: Producer

Agency: MSCHF

Illustration: Christina Lu

Burnout seems to be everywhere these days. Breather, an expert in helping professionals carve out space for reflecting and thriving, knows this better than most. So when they came to MSCHF looking to cut through the noise, we knew adding another concentration tool to their belt was just what they needed.

Say goodbye to distractions!

Find your productive place

Tabagotchi is a Chrome extension that works based on the number of tabs you have open. The more tabs, the sicker and angrier your Tabagotchi becomes. Fewer tabs makes Tabagotchi happier and helps it level up faster.

Say goodbye to distractions!

Find your productive place

Tabagotchi is a Chrome extension that works based on the number of tabs you have open. The more tabs, the sicker and angrier your Tabagotchi becomes. Fewer tabs makes Tabagotchi happier and helps it level up faster.

Great ready to get focused

Check the buzz and see what people are saying about the cutest way to get and stay productive.

Gizmodo Article
The Verge Article
Trusted Reviews Article
ProductHunt Aug 2017 Tweet
Make Use Of Article
Trezy March 2019 Tweet
Mashable Article
Ryuichi Miyazaki Oct 2019 Tweet
New York Magazine Article
The Next Web Article
Trusted Hunters Article
The Indie Web Article

Keep calm and focus on

Starve your distractions and feed your focus with Tabagotchi!