Estée Lauder Companies
Beauty goes carbon neutral with gifting
Estée Lauder Companies take sustainability very seriously. That's why when they heard about the positive impact SmartGift had gift returns and waste reduction, they quickly founded a strong and lasting partnership.
My role: Lead designer
Agency: SmartGift
Amidst the context of the rapidly emerging COVID-19 pandemic, the partnership quickly grew and include multiple brands like Aveda, MAC, Bobbi Brown, Clinque, and others, plus expanding internationally across North America, Europe, Asia, and Australia.
Gift beauty 
Celebrate together
Key results
6
0
24 min
Estée Lauder top brands launched
Gifts returned
From gift sent to gift purchased*
*Compare with the average redemption for gift cards, between from 3-6 months.
Key results
6
Estée Lauder top brands launched
0
Gifts returned
24 min
From gift sent to gift purchased*
*Compare with the average redemption for gift cards, between from 3-6 months.
As the leaders in the cosmetics industry, The Estée Lauder Companies Inc. is ahead of the game and investing significant time and effort to provide the most sophisticated customer experiences.
Monika Kochhar
Stay connected in gifting
Giving the perfect gift has never been this easy! Now gifters can give recipients the freedom to make alterations or swap items that match their tastes and preferences. The best part? It all happens instantly and at no extra cost!
Gifting goes a long way
Across borders and to loved ones socially distant, gifting is helping people stay connected!
© Ariel Schleicher 2023