Estée Lauder Companies

Beauty goes carbon neutral with gifting

Estée Lauder Companies take sustainability very seriously. That's why when they heard about the positive impact SmartGift had gift returns and waste reduction, they quickly founded a strong and lasting partnership.

My role: Lead designer

Agency: SmartGift

Amidst the context of the rapidly emerging COVID-19 pandemic, the partnership quickly grew and include multiple brands like Aveda, MAC, Bobbi Brown, Clinque, and others, plus expanding internationally across North America, Europe, Asia, and Australia.

Many Phones

Gift beauty 🎁

Too Faced SmartGift display
Many iPads

Celebrate together

Clinque x Bobbi Brown SmartGift display

Key results

6

0

24 min

Estée Lauder top brands launched

Gifts returned

From gift sent to gift purchased*

*Compare with the average redemption for gift cards, between from 3-6 months.

Key results

6

Estée Lauder top brands launched

0

Gifts returned

24 min

From gift sent to gift purchased*

*Compare with the average redemption for gift cards, between from 3-6 months.

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As the leaders in the cosmetics industry, The Estée Lauder Companies Inc. is ahead of the game and investing significant time and effort to provide the most sophisticated customer experiences.

Monika Kochhar

Stay connected in gifting

Giving the perfect gift has never been this easy! Now gifters can give recipients the freedom to make alterations or swap items that match their tastes and preferences. The best part? It all happens instantly and at no extra cost!

Global Cosmetics News
MACosmetics Promo
Too Faced Promotion
The Owler
WWD
Aveda Promotion
Bobbi Brown Promotion
Forbes

Gifting goes a long way

Across borders and to loved ones socially distant, gifting is helping people stay connected!