MTV

Tap into the fist-pumping fandom of Jersey Shore

What’s the best way to build anticipation for the launch of Jersey Shore’s new Family Vacation series? Let people fist pump it out for the title of World’s BEST Fist Pumper.

My role: Producer

Agency: MSCHF

When the Jersey Shore was ready to launch their latest series, Family Vacation, they knew they needed to build the hype! That's when MTV and MSCHF teamed up to build the world's first international, fist-pump-tracking web app.

Yeeeaaaaaaahhh, buddy!

The cabs are here 🚕

The Fist Pump app is designed to fit seamlessly into your GTL-lifestyle. Ready to get the party started? Start fist pumping and see your score get added to the international leadboard in real-time.

Yeeeaaaaaaahhh, buddy!

The cabs are here 🚕

The Fist Pump app is designed to fit seamlessly into your GTL-lifestyle. Ready to get the party started? Start fist pumping and see your score get added to the international leadboard in real-time.

It's t-shirt time 💦

Like the cast of Jersey Shore, this app will challenge your expectations. From the Americas to Europe & beyond, a fist-pumping fandom lives on.

Clio Awards
Short Awards
MTV Apr 2018
WorkingNotWorking
Jersey Shore Apr 2018

Have what it takes?

Join the thousands of people around the world who have fist pumped their way to the top!