Pandora Jewelry
All that glitters can be gifted
SmartGift and Pandora teamed up to help make gifts perfect with an easy-to-use and fully integrated shopping experience.
My role: Lead designer
Agency: SmartGift
Pandora wanted to offer its customers a seamless gift-giving experience that gave insights into users’ shopping behavior. In 2020, we launched their Send With SmartGift journey in the US and later added European locales.
Shine bright ✨
Good things come in digital packages
Key results
2x
20%
17 min
Gift purchase conversion
Of Pandora's annual target revenue
From gift sent to gift purchased*
*Compare with the average redemption for gift cards, between from 3-6 months. See the full report here.
Key results
2x
Gift purchase conversion
20%
Of Pandora's annual target revenue
17 min
From gift sent to gift purchased*
*Compare with the average redemption for gift cards, between from 3-6 months.
We always start everything from a customer viewpoint. And SmartGift keeps it simple. It lets someone like me, who may not know what size ring my mother wears or what charm she might like, to get exactly what she wants.
Sid Keswani
President Pandora North America
Give the greatest gift of all
Every SmartGift is the gift of choice. Why? Because the pay-after model lets recipients perfect their gift, from small changes like size and color to the freedom to swap across Pandora’s entire catalog!
The word is out
From across the web to across the world—people are gifting, connecting, and sharing their perfect gifts!
© Ariel Schleicher 2023