Pandora Jewelry

All that glitters can be gifted

SmartGift and Pandora teamed up to help make gifts perfect with an easy-to-use and fully integrated shopping experience.

My role: Lead designer

Agency: SmartGift

Pandora wanted to offer its customers a seamless gift-giving experience that gave insights into users’ shopping behavior. In 2020, we launched their Send With SmartGift  journey in the US and later added European locales.

Pandora x SmartGift Widget

Shine bright

Pandora Gift Email
Pandora Personalization Gift
Pandora Gift Purchase Email
Pandora Review Gift

Good things come in digital packages

Pandora Swap Gift
Pandora Checkout

Key results

2x

20%

17 min

Gift purchase conversion

Of Pandora's annual target revenue

From gift sent to gift purchased*

*Compare with the average redemption for gift cards, between from 3-6 months. See the full report here.

Key results

2x

Gift purchase conversion

20%

Of Pandora's annual target revenue

17 min

From gift sent to gift purchased*

*Compare with the average redemption for gift cards, between from 3-6 months.

We always start everything from a customer viewpoint. And SmartGift keeps it simple. It lets someone like me, who may not know what size ring my mother wears or what charm she might like, to get exactly what she wants.

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Sid Keswani

President Pandora North America

Give the greatest gift of all

Every SmartGift is the gift of choice. Why? Because the pay-after model lets recipients perfect their gift, from small changes like size and color to the freedom to swap across Pandora’s entire catalog!

Business Insider
Newsbreak Card
Pandora UK Twitter (Dec 2020)
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National Jeweler
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Pandora UK Feb 2021
Forbes Card

The word is out

From across the web to across the world—people are gifting, connecting, and sharing their perfect gifts!